The challenge brought to me on this event was simply unveiling / launching  a new product in this industry, but keeping the cutting edge technology hidden from the competition. The product being launched was the Servopac and was 14′ x 14′ x 10′ and 54,000 pounds.

The solution was to build an enclosure and provide private tours. For the attendees waiting we had video and a guest speaker in the semi-enclosed waiting area.